Adventures in Copyrights: New York, New York

Jul 01, 2008 @ 12:48pm

nyork.jpg This is either a major mistake or a brilliant undercover ad ploy:

Fred Flare just released a t-shirt that screams "I Love New York."

It's fitted, it's green, it's pretty cute but not, you know, amazing.

The thing that makes it interesting is the type face. It's the same type face that New York Magazine uses. In fact, it really looks like the t-shirt is saying, "I Love New York" - the glossy, not the city.

I mean, we love New York too, but somehow, we're guessing the t-shirt isn't talking about all that.

The shirt sells for $24, which is actually more expensive than a NY subscription.

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posted in Adventures in Copyrights tags Fred Flare, New York Magazine

Comments

posted by sarahchivonne

Jul 01, 2008 12:58PM

yikes, now that's a pretty blatant rip-off.

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posted by KLW

Jul 01, 2008 3:24PM

I'm sure they did it on purpose, if only given how hard NYC prosecutes people who infringe on the I<3NY concept. Kind of clever, expect they'll receive a cease-and-desist letter from NYmag any moment.

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posted by guest

Jul 01, 2008 6:24PM

I think the original editor of New York magazine died today :(

posted by micaela

Jul 02, 2008 12:35PM

there were shirts at the sophomore sample sale last week that also made use of the NYMag logo. for that matter, what about only NY and their "new yorker than you" shirt? or sophomore's "new york crimes" shirt, which is in the same typeface as the NYTimes logo?

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