WWD’s reporting on Target’s next accessory collaboration. The mega-chain’s allegedly teaming up with Brooklyn based label Hayden-Harnett.

Hayden-Harnett has garnered a cult following of hip girls who want cute bags for less than $500 with more attention paid to design detail than label. Their Greenpoint store, (which happens to be inconveniently located mere blocks from my apartment), boasts bags, wallets, vintage jewelry and their small offering of girly dresses and coats - all of which should translate very well into a Target line.

The brand, run by Toni and Ben who are also real life partners, is less known than Target’s past accessory collaborators and would benefit especially from the exposure. But the success of Hayden-Harnett’s bags lies in their quality leather and quirky details, touches easily lost in mass translation.

But of course, we hope the rumor’s true.

And we hope they preview the collection at their own store, pre-Target.