H&M + Sims 2 = Virtual Outfit for Real People

Jul 03, 2008 @ 10:30am

hm sims outfit.jpg Starting the last day of this month (and this Sunday if you're overseas), you can buy the outfit at left, designed for a virtual fashion show on the Sims 2, at H&M.

Over 1,000 people pieced together their own original outfits onto teeny tiny little on-screen models for the catwalk, which was simulcast on Yahoo, and the winner turned out to be a 21-year old interior design student, Beau Fornillos.

From what we can tell, the outfit isn't half bad, especially considering it was made with just the little design tool kit in the Sims 2 game.

But really, is anyone else irked by what seems like suddenly prominent cross over between fashion and video games? Or are we just waiting for a game that lets you design whatever you want then spits out the outfit via a printer in your closet?

posted by guest

Jul 03, 2008 10:50AM

Ford Models did a virtual modeling contest with MTV awhile back...

posted by guest

Jul 03, 2008 10:58AM

It bothers me that people think they understand clothing design on a 2 dimensional digital screen. I bet that's how Heidi Montag decided she could be a designer.

posted by guest

Jul 03, 2008 2:15PM

This is nothing have you heard of second life? its a virtual game and they have a bit of a fashion empire, people actualy earn a living out of it.

Somes good somes awful tbh

http://artiststeaparty.blogspot.com/

http://translate.google.com/translate?hl=en&u=http%3A%2F%2Ftyp.slmame.com%2Fc20687.html

American apparl had an offical store in the game, armarni tryed and failed (its sad world when armarni fails)

posted by guest

Jul 03, 2008 10:03PM

Its annoying because (speaking as a game designer) fashion in videogames (including second life) is usually quick and cheap design spurred by ad agencies and meant to make a quick dollar or experimentally ratchet up publicity.

That is why these games are "sponsored"

There are exceptions to the rule like those avatar designers in 2nd Life, but they are not creating a game, they are just creating a "look"

If an artistically-driven game company actually attempted to put out a game that explores fashion - it has the potential to be great. However as long as the big-budget mass market games target 16-50 adult men it just isn't going to happen.

Game design teams usually skew 2 woman to 40-50 men. It is worse than the film industry. Go figure.

posted by guest

Jul 03, 2008 11:38PM

that last sentence reminded me of cher's closet system in "clueless" -- god how i always wanted that thing !