Have you ever heard that saying, “champagne taste on beer money?”

We think that must be tagged on the wall of the Urban Outfitters meeting room, because they keep getting normally high price-commanding designers to make cute and (more) affordable versions of their aesthetic for their stores.

First, it was Bing Bang with Bee 23, in stores this Fall. Then, they announced a cheaper range from Erickson Beamon, available right now in the UK.

And now? A line from Luella, in UK stores this month (and hopefully in US stores soon after), which already seems to resemble Luella’s regular accessories range also in stores this month.

Vogue UK tells us to expect “paisley print prom dresses, gypsy embroidered shirts, striped Ts and studded clutches,” but we’re betting there’ll be some stiff navy blazers with notched collars and bright yellow piping (maybe with studs for cufflinks) in there, too…