Who: Journelle, a small lingerie shop near Union Square
What: Everything on sale (up to 50% off) – Elle MacPherson Intimates, Dessous, The Lake and Stars, Jimmyjane, Eres, Wolford…
Where: 3 East 17th St (between Fifth and Union Square West), 212.255.7800
When: All of next week, from the 14th to the 20th
Why: Because it’s adorable, because you can get a good bra for a lot cheaper, and because (according to reader Ni), they have huge dressing rooms and even give you cashmere robes to wear so you can flash your friends patiently waiting outside to talk you out of that corset thing.
Should we also mention it’s right by Rosa Mexicana?