Designer Studio

Inside the Designer’s Studio: Lady Grey Jewelry

lady grey bone bangles.jpgLady Grey’s Brooklyn studio is stacked high with metals, chemicals and found objects from an abandoned pantyhose factory on Brooklyn’s Dead Horse Bay.

Among the warped bottles and welding tools is a collection of works in progress, works past and various experiments in metal that looked scary to me and calming to them.

The designers, Sabine LeGuyader and Jill Martinelli, met at art school, had similar style and moved to New York two years ago to kick start their line. Since then, they’ve been featured in, among others, Nylon and Purple. Their jewelry’s sold at Curve, Earnest Sewn and a couple of London boutiques.

I swung by their studio last weekend to find out how two girls get their jewelry on Ashley Olsen’s arms and photographed by Jeurgen Teller and what it’s like to try and make it in a city where everyone’s trying to make it.

Let’s start with the basics. Where are you from?
S: I’m from Massachusetts, right outside of Boston, though my parents aren’t from here. I mean, one’s Egyptian and one’s French. But I stuck around for school but knew I’d end up in New York.
J: And I’m from Miami. But I’m never leaving New York.

So, how’d you meet?
S: We met at Mass Art, in Boston.
J: I came in late. I mean I was studying science so I came into school later and knowing that I wanted to be a jewelry major. I mean, as a kid, I would shop at the hardware store and make jewelry out of whatever I found there - like, I’d put nails through my ears.
S: I started freshman year. And freshman year you do a little bit of everything. I’d always drawn and painted as a kid, but after one jewelry class I was hooked. I used to try and put multiple earrings through one hole in my ear. But I’m not sure if that was a sign of my future career.

And you guys just clicked?
J: We started being friends because we liked each other’s stuff.
S: I mean, it’s an art school. So a lot of the kids are doing one of a kind jewelry with the intention of selling to collectors. And we really wanted to be designers.
J: Yeah, we wanted to our work to have the integrity of handmade art, but still be wearable. It’s like, first we think of art and sculpture, and then we think of the customer.
S: And that really set us apart from our class, we were the only ones who wanted our work to bridge that gap.

lady grey designers sabine and jill.jpg
Sabine, left. Jill, right.

Ok, so you knew you wanted to sell your stuff, but how do you know what to do? I mean, every designer wants to be sold in stores, but how does it happen?
S: Well, the first store we sold to was in Boston. This awesome store called Mottsu, they sell Commes des Garçons and stuff. We knew the owner and she liked our work, so she asked for some.
J: It actually did really well. But then we were moving to New York and needed to focus on building a cohesive collection, website etc. so we stopped.

Let’s talk about inspiration. Do you pay attention to the runways? Where do you start?
S: (Laughing) No! I mean, we try not to look at other people’s stuff. Not even consciously, things just develop organically in our heads.
J: Yeah, it’s a very natural process. Like when I go home, in the suburbs, it’s really clean - life just seems uninspired, manicured, perfect - so my brain needs to fill up with all this stuff to decorate it. Does that make sense?

lady grey inspiration.jpg

Totally. That’s a cool way of putting it. So this natural process feeds into a very natural aesthetic. You guys use a lot of bones and teeth.
J: Yeah I mean I was using branches back in college and Sabine was really into teeth and I guess our ideas just work really well together. We’re working on our new collection and it’s more - well, it’s cleaner.
S: My friend actually gave me her baby teeth to use in a necklace.

Ew. Jewelry collaborations are a great way to get your stuff on a runway in front of buyers and editors - would you consider collaborating with a designer?
J: I would like to do Alexander McQueen. Or Wang, but I think he’s pretty much sworn to Erin Wasson.
S: I’ve never really thought of it, but if a designer’s aesthetic matched ours that would be really fun.

lady grey bone necklace.jpg

The chain’s on your inspiration wall remind me of Ricardo Tisci’s necklaces on Givenchy’s runway.
J: That was part of my senior thesis! I saw that show, which I loved by the way, and was like, what the fuck? But I mean, it’s actually kind of cool.

I’m sure he’d love your stuff! Have you approached designers/stylists/celebrities? I imagine there’d be a lot of opportunity in New York, though it would definitely take courage.
S: Actually we were at Sweet and Vicious one night, and Ashley Olsen was there, and I was really embarrased but our friend Jen took off all of her bone bangles and gave them to her. But the best part was we saw her later in the night and she was still wearing them. So I guess she really liked them!
J: Zoe Kravitz came up to me in Starbucks and asked where she could get my rings. I get really embarrassed when people ask that, I hate to be like, “Oh I made it!” but she’s just so sweet so I sent her a bunch.
S: And now in pictures we always analyze her hands to see if she’s wearing them.
J: And then we found out the Olsens are designing a jewelry line and I freaked! I mean, I don’t care if mass lines like Forever21 copy our stuff, because I don’t feel like they infringe on our customers, but when smaller designers in our own league do it, it just sucks.

lady grey supplies.jpg

Has that happened to you guys already?
S: Yes.

Do you want to talk about it?
J: It’s just really aggravating. I just don’t understand. But it does make us, or at least me, want to work harder, make better things.

Ok, so you guys are sort of on this precipice. Things are going really well, people know who you are. You’re getting press.
S: Teen Vogue was just here today. They loved the bone stuff and pulled stuff for a few different shoots.
J: And one of my friends works at W, I think they, actually I think Jeurgen Teller, shot some of our stuff for the September issue.

lady grey workspace and samples.jpg

Which is great exposure. You’re building momentum, where do you hope to be in a year?
J: Maxfield.
S: Barneys. I don’t want to be in all these little stores and have Barneys be like, “Oh, we see them everywhere.” So I mean, we’re in Earnest Sewn, Curve and in Brooklyn. We’ve been offered other accounts but I’m holding out for Barneys!
J: Also, I want an employee. Someone to do all the shit I don’t want to do. I just want to design, to make the jewelry. Someone else can do the press, fill the orders and do anything else that doesn’t involve designing and building.

That sounds like a good plan. You need interns!
J: Yes! Send us yours!

OK, now for the semi-Proust questionnare:

WHAT IS YOUR FAVORITE WORD?
S: Narf.
J: Flux - it’s a jewelry word.

WHAT IS YOUR LEAST FAVORITE WORD?
S: Teat.
J: When Derek says, “Clean!”

WHAT IS YOUR FAVORITE SOUND/NOISE?
S: I like violins.
J: Poprocks.

WHAT IS YOUR LEAST FAVORITE SOUND/NOISE?
S: You know that sound when you pull apart cotton? I hate that. I know it’s a feeling, but I can hear it.
J: That i-beam driver outside my window at seven in the morning.

WHAT PROFESSION, OTHER THAN YOURS, DO YOU WISH TO ATTEMPT?
S: I would be a chef. I like to cook.
J: Toxicologist. I guess I did attempt that since I went to school for it first, but, yeah.

WHAT PROFESSION WOULD YOU NEVER WANT?
S: Garbage man. Gross.
J: A housewife.

WHAT MAKES YOU INSPIRED?
S: Me.
J: The suburbs, grocery stores, malls, things like that.

WHAT MAKES YOU NEVER WANT TO WORK AGAIN?
J: Crappy people.
S: Yeah.

WHAT IS YOUR FAVORITE SWEAR WORD?
S: Possibly fuck. Or shit.
J: Fuck, yeah.

IF HEAVEN EXISTS, WHAT DO YOU WANT GOD TO SAY TO YOU WHEN YOU DIE?
S: “Nice work.”
J: I hope I see God when I die. My mom tells me I won’t because I don’t go to church.

Comments

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1

posted by guest

Jul 15, 2008 2:41PM

Really pretty things. But... I think that many of those pieces look like easy DIY proyects made out of rusty metal. Oh, well. Let me try, I'm vaccinated anyway.

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2

posted by guest

Jul 15, 2008 3:40PM

wow, those are gorgeous

I have never heard of the label, thanks for the interview

I'm sure they are way out of my price range though

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3

posted by guest

Jul 15, 2008 5:38PM

I went to school with these girls. They are both super talented. Not surprised at their success!

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4

posted by guest

Jul 15, 2008 9:15PM

Love it!!!!

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5

posted by guest

Jul 15, 2008 11:53PM

I love the branch pieces
I just have a thing for trees
I wish I could afford their stuff but I seriously doubt I can!

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6

posted by guest

Jul 16, 2008 10:58AM

nothing special...so many people are doing the same stuff at the moment...

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7

posted by guest

Jul 17, 2008 5:20PM

This is so great! I saw a girl on the street with these on once and have always wondered where she got them! Can't wait to get to Curve to pick them up! :) :)

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8

posted by guest

Jul 18, 2008 1:55AM

i saw very similar bone bangles in tokyo. except they were in different colors like black and white. very cool

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posted by guest

Jul 19, 2008 12:08PM

Lady Grey has become my newest obsession!!! this stuff is amazing!

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10

posted by guest

Jul 19, 2008 9:24PM

Just checked out their website.... their line is beautiful!!!

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11

posted by guest

Jul 21, 2008 3:38PM

This jewelry is interesting and cutting edge...can't wait to see what they're up to next!!!

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posted by guest

Jul 22, 2008 3:48PM

Beenie this jewlery is the farthest thing from poopish papish!! send us some free stuff!! its awesome!

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posted by guest

Jul 25, 2008 8:20AM

I think it's interesting that they talk about their annoyance at being ripped off, yet much of their stuff reminds me of Meredith Kahn's Made Her Think pieces from a few years ago - even their website has the same feel as one of Made Her Think's vintagey, handmade feeling look book. Guess there are only so many ideas floating around out there in the design ether...

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posted by guest

Jul 25, 2008 9:19AM

I think you're getting ahead of yourselves. It's a little naive to think people are ripping off your designs. I like the niche you are working in, but you have to know it's been done before you and will be done again after you're gone. And turning down accounts because you want to be a part of one of the trendiest clubs in town? Be careful as you are going to impose a snooty attitude onto jewelry pieces that should retain a kind of mystery in order to work. Apparently you only want privileged people to own your work.

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posted by guest

Jul 26, 2008 4:47PM

i agree with you.. what's wrong with little stores? barneys is great but i think these girls have to be careful about their attitude towards landing accounts. ..and yes it does have the same feel as "made her think" as well as a handfull of other lines. .i think its silly also to think mary kate olsen is going to rip you off . .but still neat stuff

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16

posted by guest

Jul 28, 2008 4:36PM

i bought one of the bracelets and it turned my arm green!!! within a few hours. i had also bought a cross necklace and the black gunk was coming off on my skin. and this stuff is not inexpensive.this shouldnt happen when you are paying hundreds of dollars I am really upset

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posted by guest

Jul 28, 2008 10:19PM

I am confused with the disparaging comments- this feature is called "inside the designer's studio" and describes a design process that is surely unique. They clearly work from found objects they collected personally, and from a shared love of metal work. The pieces are not "DIY" as mentioned before-they are hand carved and cast. I respect their individual process and am happy to be given insight into the design process. I think this feature does a great job of showing a creative process that is unique and original.

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posted by guest

Jul 29, 2008 11:05AM

madeherthink is like hot pink and black plastic skulls.. i dont see the similarities

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posted by guest

Jul 31, 2008 2:17AM

i agree i think their work is really interesting

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posted by guest

Jul 31, 2008 2:18AM

apparently you've only seen one collection from madeherthink

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posted by Silver Jewellery

Aug 09, 2008 12:40PM

Congratulations girls. Great to read about creative individuals having real success. I love the bangles. Really unusual. Keep it up.

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posted by guest

Aug 22, 2008 6:16PM

how much you wanna bet these guys will last 1 year then bust? Can't come up with anything new. You can't build an identity off a trend you saw in a shoot once. So many of these designers fade away when the "dirty" trend falls out of favor.

I met Tom Binns in LA a few years ago (he's been around since the early 80s, designed for Vivienne Westwood). He's so pissed off over these copycats in the press constantly. Anytime you see bones, skulls, and strands of chain tangled in a necklace think of Tom Binns first, not madeherthink!

On these girls' back wall in the studio pic, I see a few tangled chain necklaces in there.

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posted by guest

Jan 31, 2009 3:00PM

omg these guys are absolutly amazing!! love their stuff!!

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posted by guest

Jan 31, 2009 3:00PM

omg these guys are absolutly amazing!! love their stuff!!

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