And now, a note from Faran…
Last weekend, my mom asked why I was so obsessed with knockoffs. “We get it,” she said, “Forever 21 copies stuff. Now what?”
I know some of you share the same attitude, but let me try and give you a window into ours. We still think Adventures in Copyrights is a sustainable resource, in a matter of speaking.
Here’s why:
1. Because we’re rooting for young designers, and a knockoff can mean the difference between making money and going bankrupt. Yeah, we notice when Anna Sui and Balenciaga get copied, and it’s pretty outrageous, but we really fume when Vena Cava, Shipley + Halmos, or Chris Benz get played. (In fact, we’re wondering if rampant knocking-off had anything to do with Jane Mayle’s decision to close shop citing the “out of control” and “ever-accelerating” fashion system.) They’re in a very costly business and barely breaking even (if that), and dependent on every single sale. If even one girl buys the knockoff instead of the original, those kids could lose the funding for another season. Yeah, that’s business, but it also sucks, and we’d like you to be aware of it.
2. Because knockoffs are made in poor conditions. Sweatshops are rampant with many brands, but Forever 21 and Canal Street vendors are constantly called out on harmful working conditions. Bad fashion karma isn’t worth much.
3. Because fast fashion is shitty for the environment. Factories + synthetic materials + clothes you throw away after like two weeks = pollution. Buying fast fashion is a quick high, and a direct route to a landfill. Topshop, Target, Converse, Keds, Gap and H&M have addressed this, making a portion of their clothes with fair trade cotton and eco-friendly dyes and materials. Many of them also make stuff that lasts longer – hence those Topshop dresses from 2002 and Luella for Target stuff from 2004 that still kick around people’s closets. Cheap clothes = great. Throwaway clothes = not great.
4. Because we have hope. Hope clothes can be cheaper and more responsibly made. Hope that if we keep hammering at it, executives will start asking the right questions. And hope that at the very least, you like Adventures in Copyrights because it’s really funny to see Lego shoes from like, eight different brands.
Honestly, how many of you were going to wear Lego shoes to begin with?
Love you guys. xoxo F.
Tags: Knockoffs






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i do not get this obsession with knockoffs, until designers make their clothing more affordable, i will buy knock-offs until the day die. I’m actually headed over to canal in a bit.
Thanks for this post Faran! Is there any way you could post the full WWD article on Mayle closing? So sad!
Thank you Fashionista for acknowledging the harmful effects “fast” fashion has on the environment.
“Jane Mayle’s decision to close shop”
What? Noooo!
OK i do enjoy reading adventures in copyrights and i know i am the only one
ILY too Faran. get that Nylon paycheck girl….also PLEASE post Barney’s warehouse sale buys, if any…always one of my fave posts.
I understand your reasoning, but your site would be more interesting and readable if you championed the cause of young designers by showcasing their clothes more often.
At this point, the only designer you’re really exhibiting is Forever 21, and they are old news. It’s boring and repetitive.
Think about young designers, but think about us too. We’re your readers sitting in cubicles all day hitting “refresh.” Show us something new, someone we may not have heard of.
Really is there any evidence to support knock-offs really take away from the profits of an original designer? The designers you mention in most circumstances will not share the same customer base as F21 and thus there is no correlation that the designer with or without F21 would have shown a higher profit margin. Also, companies of ALL price points are guilty of using cheap labor. See the article here on D&G and other Italian brands ripping off Chinese laborers http://www.mirror.co.uk/sunday-mirror/2007/12/02/designer-labels-sweatshop-scandal-98487-20191613/. Thirdly, people of all income levels buy disposable clothing and your idea of what’s disposable may differ from someone else’s idea of what’s disposable. I’ve had an F21 dress that I bought from the sale rack that has lasted years whereas a pair of Miu Miu flats had to have the soles replaced after a month of wear. Also, there’s really nothing remotely original about the design posted in this entry. And I like the F21 better.
That’s all well and good. However, If that’s your stance, it seems wildly hypocritical to then have ‘DIY’ posts. Sure you’re not making money, but you are teaching others how to take a designers idea and then how to recreate it for a fraction of the price. The problem is that you’re stealing the designer’s design, without paying the designer a cent. If you believe in supporting the designer, then I don’t understand why you think that your DIY posts are acceptable.
As I said above, sure you’re not making a profit, but you’re still stealing the design so that you can save some money.
i like this feature..keep it up.
I’m really glad you decided to address this issue in a smart, well-contemplated way. Much applause.
I support you on this, even though I really only object to direct copies (not inspired clothing). Your points on the environment, disposable clothing and sweatshop conditions are completely on point. If a dress retails at $21, someone somewhere is being screwed over (F21 like most retailers wants to make a profit and has costs to cover so that dress had to be made for a pittance). It also won’t last–the one F21 item in my wardrobe fell apart the first day I wore it. To my knowledge, it wasn’t a copy, but it made it a reasonably expensive buy–price per wear (real gauge of value), $20. If I had bought a $100 dress and worn it 20 times, it would be so much cheaper. My more expensive clothes last forever and are true bargains, even if I had to save for them.It is a false economy to buy the cheapest of cheap clothes.
As to Mayle, I am shocked and upset that she’s closing. I saw a girl wearing the Florinda F21 knock off yesterday and the only nice thing was the original design, rendered in cheap, paper thin shiny fabric which ruined it (the fabric was so sheer it looked like a plastic carrier bag). I think this has to have been a factor in her closing shop–it both ruins any exclusivity she might have sought while losing business.And, yes, if that dress had been $150 (a more reasonable price for it IMHO), I’d have bought one and she’d have sold boat-loads. At $500, I can’t justify a cotton jersey dress, like her original.
And that reinforces your final point, Faran. If Mayle had reduced her price point back to where it was even three years ago, I would have bought more of her clothes even at full price. She went from selling $300-400 dresses (still very expensive for most of us) to $600-750 ones. Her blouses similarly went from $250 to $450. I know clothing inflation has been rampant but I imagine sales would have increased if her prices had stayed more affordable. I am sure people wouldn’t be sweeping her sales racks and sample sales exclusively if her retail prices had stayed sane.
Now I’m wondering which independent designers will fold next. I love Lyell too but have suspected they would close for a while now. With costly rents, I can’t see many of these firms surviving in a depressed economy which is too bad.
You do make some valid (if slightly hypocritical) points about consumerism, but it could be handled more interestingly. For example put up links to articles that really talk about child labour, environmental issues, but please address this subject also for the luxury industry.(For example I would be very interested in the connection between the leather used by luxury brands and child labour in Pakistan.) What it comes down to that Adventures in Copyright seems sloppy, inconsistent and another way to put up some easy content without making the effort to really write something.
There is definitely evidence that knockoffs take away from the profits of the original designer. It may not seem so bad for the likes of DVF who have multi million dollar companies and corporate backing, but for young designers it is a HUGE problem. For instance, ButterByNadia’s Signature Wrap Dress (one size, countless ways to wear it) is being knocked off like crazy (in unflattering colors and fabrics) by companies like Victoria’s Secret and Two Birds Bridesmaid. Every time the knock-offs get press, it steals thunder from the brooklyn-based designer who came up with design in the first place. It’s awful when a young designer’s creativity is stolen by fashion vampires.
I agree with FWD. I’d love to see some new and fresh designers featured on your site more often.
interesting that a couple of you are complaining that there are never new and fresh designers on the site and the designer studio interviews (http://fashionista.com/designer_studio/) never seem to get comments…
I love it! Don’t stop!
I totally respect this, but I agree that these up and coming designers are not often featured on the site. I’d love more pictures of their stuff, more reviews (I know we’ll get a flurry during fashion week but rtw is coming out all the time and you don’t cover it often enough), more, well, fashion! And I love the designers you cited, but would love even more to have designers I’ve never heard of featured here.
To guest 16: No they don’t get comments. I wonder how they do on readership though. I love those features, and read them, but its not controversial–it’s interesting to read, but what am I going to say? All there is to say is what you like or what you don’t like, which isn’t so interesting for other readers. Especially commenting as guests–you don’t know other people’s styles etc. (Yes, I comment as a guest. I had hacking/stalking problems and now avoid it so I don’t blame any of you for doing the same.)
Alright, well, getting back on the merry-go-around:
1. Yes, perhaps F21 and other designers should consider the ethics of ripping a small-time designer, but where do you draw the line and who will draw it? I could not afford Mayle, so if I get a version of a shirt at F21, how have I cost her business???
2. Well, so much of what we buy is “made in china”. Do you refuse to buy these basic household or electronics items, too? Target’s clothes are made in sweatshops, too–let’s not kid ourselves. Again, where do you draw the line?
3. Not always true. I am wearing an F21 shirt right now, which has made it through countless washing-machine cycles for the last 3 years. I’ve also bought shirts and jeans at Nordstrom which are being recycled as dish rags. Not to say I’ve also bought F21 shirts that became dish rags THE next day.
4. Sounds good.
A New Yorker article on Knock-Offs based upon actual research…
http://www.newyorker.com/talk/financial/2007/09/24/070924ta_talk_surowiecki
i agree with everything you said but apparently that wasn’t the reason mayle closed.
The closure is not for financial reasons — the designer told WWD her business is healthier than ever — but rather due to the accelerating fashion calendar:
The customer gets tired before the collections even hit stores . . . That mystery and remoteness and insouciance have disappeared from fashion in order to accelerate the product. I feel I have just become another cog in that machinery.
from fashionologie
Forever 21 may have clothing made from cheap materials, but I have some items from there that are nearly 10 years old, and still goin strong!
I also like adventures in copyrights post, simply because I think it’s interesting to see how high fashion trends translate into mainstream.
That being said it would be great to see up and coming designers featured.
Faran you are right on all points especially the ethincal ones as fars as the enviroment, and working conditions. But lets call out all companies not just ones that produce knockoffs of poor working conditions and eco offenses. There are sweatshops in Italy too, so just because something seems nicer doesen’t mean it is!
o, ic.
so if shops stopped making knockoffs, people would stop using sweatshop labor? then everyone would use that extra twenty dollars to buy a pair of balenciagas!
and of course designers never use sweatshops, nor do their clothes ever rip or break.
wow fashionista, thanks for clearing that up for me.
I love adventures in copyrights!!
fashion is not known for being socially responsible, and the fact that you guys care about those issues is one of my favorite parts of this blog. being into fashion, to me, means being interested in it from an artistic point of view, because its beautiful and an art form, not a commercial point of view, because you’re a capitalist whore with no values and all you want is to follow a trend with no thought to the effects on the environment or struggling artists.
hooray for calling people out on stealing the work of others (not acceptable in journalism, fine art, or academia, why should it be acceptable in fashion?) hooray for fashionista.
Jane Mayle closing shop may also have to do with the fact that Phillip Lim does her production, and lately his clothes have been looking mighty similar to hers…Scandal?
“2. Because knockoffs are made in poor conditions. ”
Fashionista, please don’t fool yourself by thinking that just because you paid a ton of money for an item the person who made it was compensated fairly.
I absolutely understand your reasoning in #1 and #4 – that I can’t disagree with. But please realize that the “bad karma” option really doesn’t apply to anything in the apparel industry.
Here’s why the tone of Adventures in Copyrights has always bothered me:
Some of us don’t have a lot of choices. I used to live in New York, but now I live in a college town in the Midwest, and my shopping choices are largely limited to the typical mall stores and a handful of small boutiques. There’s no sample sales, no Nordstrom’s Rack, no Tokio 7, no good thrift stores, no Woodbury Common (I wish!). There’s not even a Banana Republic. I know I can snag clothes online, but that’s more expensive and more difficult.
The other thing is that, while I follow fashion, I don’t have time to look at every slide of every collection on Style.com. (If I had my dream job in fashion, maybe …) I read Fashionista and a couple other blogs and I buy magazines, but unlike some readers, I don’t have an infinite memory for pieces I’ve seen. Which means that when copied things trickle down to F21, I may not have ever seen the original, or I may have forgotten I did.
And lastly: price. I’m a grad student; I’m not in the market for designer anything if I don’t find it on my yearly pilgrimage to Loehmann’s. I don’t think I’m taking away from anyone because the fact of the matter is, I’m not in the market for a $600 skirt. Maybe one day … but right now, I’m just not.
I would love to support small designers, but at the price points most of them have, I can’t. And I understand that they can’t lower their price points, either, that those high prices are necessary for survival.
In the meantime, I don’t seek out knockoffs, but if I accidentally wear one, I have a hard time feeling really guilty over it.
all these arguments are a load of shit.. think through them more vigorously. AND who the fuck is Faran, and why should I give a fuck about what she/he says.
Faran, thanks for explaining you stance on Knock off’s in an objective and intelligent way (the more recent posts have been condescending and rude). However, if designers continue to price their clothing above and beyond what any college student can afford (most people generally interested in fashion are between the ages of 16-25), then people will continue to buy knock-offs. Its a 2 way street. You wouldn’t buy gas from a gas station charging $5.25 if the one across the street is selling for $3.69; even if its Premium. These are hard economic times!
guest 30, if you find that you don’t recognize knock offs because you don’t have the time/resources to seek them out, then doesn’t that make you the target audience for adventures in copyrights? and if you live near a forever21, then you def at least live near an old navy or something. just because it’s not designer or a knock off of designer doesn’t mean it’s unsuitable.
#32–a lot of people over 25 are very interested in fashion. In most major cities like NYC, you’ll see people well into their 40s and older buying fashionable designers. That’s one reason why the price points are high. You’ll also see lots of rich people buying designer clothes for their teenagers. A little off topic, yes, but as an over 25 year old, I can attest that love for fashion/design/style doesn’t end in the college years. For many of us, it just accelerates.
I personally believe that for the larger designers the problem with knock-offs is not directly losing the money from that one customer. The problem lies with the brand dilution for those big power brands. I for one will not go anywhere near a brown LV bag because of how knocked off it is and how it is on everyone and their grandmother real and/or fake. The driving away of potential buyers because of the existence and the extent of knock-offs hurts all houses attempting to maintain a level of cache.
2. Because knockoffs are made in poor conditions.
Plenty of brands that do not knock off are also made in shitty conditions. Increasingly, high end brands are being manufactured in Asia and the Middle East. Furthermore, a brand you recently championed, Zara, is made in the same environment as Forever 21.
3. Because fast fashion is shitty for the environment.
Fast Fashion/throwaway fashion is what you make it. There are plenty of millionaires who hoarde clothing or buy a tank for 200 and toss it. There are plenty of people who CANNOT AFFORD anything more expensive than Forever 21 who treat their pieces well and make them last as long as possible. This argument is extremely classist, but all your adventures in copyright arguments are.
4. Because we have hope.
This is the biggest load of bullshit. You constantly say things like “only $250″ and the like. To you, that is affordable. In the end, Forever 21 doesn’t directly affect your lives and stop imposing your values on others.
Thank you, Faran, for stating your opinion in a non-condescending fashion. While I may not agree with everything you said above, I do sincerely appreciate that you back up your statements and don’t sink to the level of pretentiousness that many posters on this blog do. Bravo, F – please come back to Fashionista, it’s not the same without you!
Great post Faran…seems like people don’t take the time to search in the site and read about the Designer Studio interviews that are great and support new Designers and not so new. Did you haters read the interviews with Anna Sui or Elise Overland or Henry Holland…as for the Adventures in Copyrights I just find them very funny because some of them are just ridiculous… if anyone want to buy them do it and the ones who don’t goot too. Both sides have their reasons to do it or not.
#33: Yeah, it does make me the target audience. That’s why I didn’t say I was against the idea of Adventures in Copyright, but rather the condescending tone it sometimes takes.
And we technically don’t have a big F21 where I live, but rather a Gadzooks. I’ve never had luck with Old Navy; most of the clothes I’ve gotten from there fall apart really quickly.
For me, as for many others, apparently, designer pieces are simply not an option; no amount of saving would make them a feasible purchase. And, like others, don’t seek out F21′s knockoffs, but I do buy from them. I have at least 6 shirts/sweaters from them that have held up about as well as a $5 garment can be expected to and since they are simple v-neck shirts, they’re not knocked off. That hardly matters though, buying from F21, no matter what it is, supports their knock-offs by supporting their brand. I wish I had the means to pursue other options, but my approach to fashion values a fair price over the authenticity that Fashionista seeks.
Further, though a designer/brand may support fair wage and low environmental impact, that doesn’t mean that they’re truly ethical or that their vision genuinely matches your own. I’d love to buy from American Apparel because their wage/environment ethics appear so fair; unfortunately, the way they present women in their advertisements and Dov Charney’s repeated sexual harassment episodes make me feel pretty yucky when I’m wearing AA. There are so many sides to consider when acting as a consumer, wage and environment are hardly the end-all be-all in an industry that supports treating women as objects/clothes hangers/mannequins, supports starvation and anorexia in young women, and generally cultivates an anti-feminist ideal.
Plus let’s face it, when you do an Adventures in Copyright, at least half the people who come across the article will use it to find affordable knock-offs. Everyone who suggested you stopped acknowledging the knock-offs and started acknowledging the designers is right.
I don’t really buy it. I think there is a huge element of condescension in criticizing those who buy cheap knock offs rather than the real thing. Might I just reference Kyle’s post about cringing and judging his friend for her shoes?
Nobody wants to support the sweatshop industry, but conditions are often deplorable regardless of whether the item cost $40 or $400. Everything is made in China, and the greater cost of an item is often made to cover publicist costs or other fees that chains don’t have to deal with. That, or the designer just makes a larger profit.
As far as the copying, it’s obnoxious to say the least, but not earth shattering. Brand dilution IS an unwelcome consequence: now, seeing those LV monogrammed bags makes most people gag rather than covet the design. But I agree with countless others that say a company like Louis Vuitton or YSL is not losing a customer because the price points between their items and the F21 knock offs are so huge. It’s not a matter of tens or twenties, it’s a matter of HUNDREDS. People who go for the cheap knock off are not going to reconsider and spend thousands more. They’re looking at the knock off because it’s all they can afford.
And about disposable fashion: again there is condescension here. Plenty of my more expensive items have fallen apart more quickly than something from F21 or Steve Madden. Look at Alexander Wang’s tricot line that are so whisper-thin and delicate that the slightest jagged nail will snag the fabric.
The designers care less about knock offs than you do, and I doubt it’s for integrity’s sake. This website drips of derision for the “common man” (and woman).
How do you explain the hypocrisy, Faran, in fawning over Zara and J.Crew’s balenciaga blazer knock off? They’re selling someone else’s work for a profit. But they do it at higher price points, so it’s okay, right?
x
allison
So will you do a DIY of a Mayle piece still even though she is closing shop? This makes no sense if you are championing smaller designers or larger ones by teaching others how to knock things off, as opposed to creating something original for people to make. That is bad karma.
lol @ hope.
In America, Capitalism + Greed >>>>>> Hope
I completely agree guest 36, i love fashion i spent atleast 2 years plus countless time interning to get into fashion. I can not afford designer clothes maybe if i save the ocasional sunglasses.
250 for a shirt is affordable for me.
I have had stuff from f21 that has lasted a long time, and fell apart. The samething from higherend companies. Do not judge people on what they can afford and can’t afforf
I am pretty sure Fashionista has never said 250 on a shirt was “affordable” outright. But if you take it into context, it can be–let’s say you are a TRUE fashion lover who wants to buy into the vision of say, Ghesquire. His dresses and pants and jackets and bags are all waaay too expensive, but you manage to save up 300. In that context, it is “affordable” Balenciaga. And I am not saying that many people buy these shirts and I wouldn’t pay that much for a t-shirt ever, but taken in context, 250 is the cheapest Balenciaga you can get.
Notice in Bazaar how their “Great Finds” section that celebrates “fashion at affordable prices” is not really chep? True, for some people 500 dollar Philip Lim pants, 300 dollar J. Crew jackets are unattainable. But for those who save up, fashion IS affordable to those who truly love it.
Not to cause undue trouble, but I also notice the Richard Chai for Target banner ad at the top of Fashionista. Is that line certified as sweatshop-free? No? Well…isn’t there some hypocrisy going on here?
I 100% agree that fakes and knock offs suck and mostly hurt young designers. But not much can be done to stop them.
The average consumer cannot afford a luxury item. So they will turn to a fake or find a knock off at Forever 21 at a cheaper price.
The average consumer might not be able to afford a young designer either because the young designer, unlike Forever 21, can’t make prices cheaper.
Part of the problem is self-induced by the industry. The point of luxury is that most people can’t afford it, right? If prices go higher and higher, which is the trend, fakes and knock offs will proliferate.
I’m glad the industry is recognizing some of this by promoting cheaper lines at Target, H&M and Uniqlo. Hopefully, there will be more collaborations!
Thought you might find these interesting, I did wonder when I saw them what the legality is! For the record I have both the original pairs of these shoes and they are so far superior to the copies it’s ridiculous:
http://img.photobucket.com/albums/v395/draculesti/stevemaddentarget.jpg
http://img.photobucket.com/albums/v395/draculesti/aldotarget.jpg
I thought the point of Adventures in Copyright was to ENCOURAGE readers to shop at Forever 21. Seriously, actually. There’s no reason to spend tons of money on trendy clothes. Trendy expensive clothes is the epitomy of “fast fashion.” Just because something MIGHT last a bit longer doesn’t mean you will be wearing it any longer.
Right, #49, but then wouldn’t you just avoid buying BOTH f21 and designer versions, if you wanted to avoid a trend? Seriously buying into trends is the fast track to victimization.