J.Crew really wants you to buy their jewelry.
The company’s been loving change lately, from their mens-only store to $200 jeans, and now a brand new catalogue devoted entirely to accessories.
They’ve changed the format and chosen to print on recycled newspaper. And fancy new paper means fancy new contents – Italian leather wallets, freshwater pearls, vintage Rolexes.
Creative Director Jenna Lyons told WWD, “Because we mail catalogues so often, thirteen a year, we felt it was time for something a little more arresting.”
We agree – J.Crew could really use some spice, especially with the price tags on their Fall collection. But changing the dimensions of the paper and throwing gold beads over a cashmere t-shirt might not be the most “arresting” approach.
And how about no catalogues at all? Because seriously, thirteen every year? Recycled paper or not, that’s like thirteen too many if you have a website.