ASOS: Getting Cool?

By now, we're all well aware that our economy is in the toilet. Well all of us, that is, except for ASOS, who reported a 95% increase in sales this pa
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By now, we're all well aware that our economy is in the toilet. Well all of us, that is, except for ASOS, who reported a 95% increase in sales this pa
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By now, we're all well aware that our economy is in the toilet. Well all of us, that is, except for ASOS, who reported a 95% increase in sales this past June. And they aren't stopping there either. The online store announced plans to beef up their site with, as well as several other minor improvements, a second-hand goods market place for shoppers to buy and trade their vintage and used items. That's right, the people who brought you "as seen on stars" want to be your new online vintage boutique. And that's not all - eventually other small boutiques and labels will be able to upload their products directly onto the site allowing all ASOS customers to purchase their unique duds. We're wondering if this means they'll stop sketching out whatever Miu Miu or YSL Kirsten Dunst sports on the red carpet and start selling the designers' vintage items for less, because that would be awesome. Either way, ASOS just made digging through a dingy thrift store sound a whole lot more archaic. They could just be our new favorite site. --HAYLEY PHELAN