We thought we’d heard of enough random collaborations (Reebok + Hasbro) to never go “huh?” again, but WWD was able to do it again this morning:

They announced a swimwear collaboration between Charlotte Ronson, maker of dresses and plaids for cute young girls, and Shoshanna Gruss, maker of printed dresses and maillots for well put-together moms.

Charlotte’s planning on carrying the line, Made with Love, in her Soho store, and the duo’s hoping the beach collection gets picked up by department stores in time for February sales.

And how did this happen? The two know each other from Nightingale-Bamford, the same school the real Serena’s and Blair’s of the real Manhattan attend.
Do you think Eleanor might wear the printed tunic in an upcoming Hamptons episode?