Double Double Toil and Trouble

Aug 04, 2008 @ 12:45pm

double covers pull.jpg Fact: I've read every foreign Vogue in existence. In a dozen, plus, languages.

Fact: I study models before going to bed at night and upon waking in the morning.

Fact: Vogue UK and Vogue Paris love their cover models so much they often make sure they're posing on the back cover, too (click through for further evidence!)

Fact: Noticing this trend has triggered compulsive magazine flipping of every issue that slides across my desk.

Possible Fact: If I ripped out all the covers and back-cover ads and arranged them on my wall Beautiful Mind style, do you think I could conjure my own Lisa like in Weird Science?

--KYLE HAYES

double covers examples.jpg

posted by guest

Aug 04, 2008 1:47PM

this has nothing to do with the models. it is based on the advertisers.

it just so happens the big models book both the campaign AND the cover.

posted by alyssa

Aug 04, 2008 3:47PM

I noticed the exact same thing yesterday with the Lily Vogue. Weird.

posted by Fashion Critic

Aug 04, 2008 4:24PM

Good eye.

Never noticed that before and I have all of those magazines.

posted by guest

Aug 04, 2008 4:42PM

VOUE... that is so funny.

posted by hannah

Aug 04, 2008 5:00PM

I noticed the same thing on the Rihanna Elle!

posted by guest

Aug 04, 2008 5:44PM

It doesn't surprise me that someone like Kate or Daria would be on both the front and the back ... they're in every damned ad in the middle, too!

posted by guest

Aug 04, 2008 6:15PM

haha. i love how all three models' heads
are sort of squished between the O and the U of Vogue.
just noticing :]

posted by guest

Aug 05, 2008 6:54AM

Also notice that Daria is wearing head-to-toe Dior (including bag and watch) on the Paris Vogue cover - strangely enough, the back cover is an ad for Dior... Coincidence?

posted by zapatosnuevos

Aug 05, 2008 8:16AM

Fact: If Kyle can read a dozen, plus, languages, shouldn't he be doing something bigger than interning at Fashionista, like oh, I don't know, working for the CIA?

Seriously?

posted by KLW

Aug 05, 2008 9:18AM

It's pretty common; the back cover of US Vogue is about $150,000 last I checked, and it's easier to get an advertiser (even an advertiser with a huge budget) to spend that kind of money on a single-page ad when you've given them such a huge amount of free press for their poster girl on the front cover. Plus, their profiles almost always mention the campaigns that the cover girls are in, which is by no means a coincidence.

posted by guest

Aug 05, 2008 5:08PM

this happens in almost every issue of vogue hellas.

and daria's on their cover all the time, i've noticed

posted by guest

Aug 05, 2008 6:33PM

I find it incredibly annoying when the back covers of fashion magazines bare hidious Nutregena ads. You'd think they could choose something a bit more, well, high fashion?!