You know how sometimes you get to a show, and whichever celebrity’s kind of front row-ing for that designer is already wearing a dress that still hasn’t even come down the runway yet?
Well, GenArt and YOOX are going to make it so we can all do the same (sort of, anyway.)
The day after their twelve emerging designers show at the Grand Ballroom on the 4th, fifteen pieces from each designer will be available for purchase on YOOX.com, in five different sizes per piece.
This year’s GenArt show will include runway presentations by JF & Son, Ideeen, Sariah, Lialia (left), Richard Ruiz, Chree, Hyden Yoo, Philip Sparks, Antoinette Lee Designs, Deka Ray, Heutchy and TNC Studio.
And if these names mean nothing to you, just keep in mind that it wasn’t too long ago that the list would have included names like Zac Posen, Phillip Lim, Eugenia Kim, Milly and Sari Gueron.
See you at the Ballroom.