News

From GenArt to YOOX

lialia look gen art.jpgYou know how sometimes you get to a show, and whichever celebrity’s kind of front row-ing for that designer is already wearing a dress that still hasn’t even come down the runway yet?

Well, GenArt and YOOX are going to make it so we can all do the same (sort of, anyway.)

The day after their twelve emerging designers show at the Grand Ballroom on the 4th, fifteen pieces from each designer will be available for purchase on YOOX.com, in five different sizes per piece.

This year’s GenArt show will include runway presentations by JF & Son, Ideeen, Sariah, Lialia (left), Richard Ruiz, Chree, Hyden Yoo, Philip Sparks, Antoinette Lee Designs, Deka Ray, Heutchy and TNC Studio.

And if these names mean nothing to you, just keep in mind that it wasn’t too long ago that the list would have included names like Zac Posen, Phillip Lim, Eugenia Kim, Milly and Sari Gueron.

See you at the Ballroom.

Comments

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1

posted by brenaejoi

Aug 28, 2008 2:51PM

whenever celebs do that, i get so insanely jealous.

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posted by guest

Aug 28, 2008 3:38PM

How does this affect the stores that might want to order from these designers? It seems as if this would make their collections old news by the time they hit the rest of the stores.

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posted by guest

Aug 28, 2008 10:09PM

Love this, that's the classic way of saying to suck it up and stop buying high profile brands.

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posted by 2mewmew

Aug 30, 2008 10:00PM

DEKA RAY! I love her Deka Ray jewelery!

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