You know how so many different beauty companies will claim stuff like “#1 Dermatologist Recommended” brand, product or whatever, and when you were 12 you thought, “Wow, I’ve got to get down to Drug Fair” but now you think, “How do they know that? When were they polled? How could there be more than one #1 recommended brand?”
Well, it looks like there really are people who look out for this sort of thing (we always thought big companies could say what they wanted, as long as they weren’t too obnoxious about it.)
Today’s WWD reports that Neutrogena (one of our favorite beauty brands, for the record,) has gotten into into a little hot water with a watchdog group called the NAD (National Advertising Division of the Council of Better Business Bureaus). Apparently, Neutrogena’s commercials have been making it look like some of their individual products are the #1 recommended product by dermatologists, when really it’s the brand as a whole.
Plus, it looks like the NAD is asking to see evidence behind that huge claim, in addition to Neutrogena rewording their ads.
It’s nice to know there’s somebody out there monitoring what some of these commercials claim. Now if only they could do something about skinny mirrors in department stores, we’d all be so much better off.