Yesterday, an invitation came into our hands from YSL Beaute.
It celebrates the upcoming partnership between Gossip Girl and Henri Bendel (Faran has more details on that over at NYLON), but it also has something rather ridiculous:
An RSVP line that states:
“Please reply by August 20th, ASAFP!”
At first we thought it was a typo, and then we realized - oh no. It’s really a take on OMFG, the infamous (and rarely printable) catchphrase harnessed by the evil geniuses at Gossip Girl for their recent and hell-raising ad campaign. And a scary indication that GG’s trendsetting seeps far beyond their headbands and high heels, and into the language of youth culture as we know it.
Our first response: ONTFD!
Our second response: ROTFFL!
Translate at your leisure.
posted by the heartorialist
Aug 13, 2008 12:46PM
1. Oh no they effing didn't!
2. Rolling on the effing floor laughing!
I'll stick with headbands.