What do you get when you add half of Brangelina to one of the many (probably) amazing Kiehl’s products?
A gold mine.
But don’t say that to Kiehl’s – They’re newest partnership with Brad Pitt has nothing to do with his celebrity or his handwriting on the bottles of their Aloe Vera Biodegradable Liquid Body Cleanser, and everything to do with Make It Right, Pitt’s organization which funds the construction of environmentally sustainable and affordable housing for victims of Hurricane Katrina in New Orleans.
The cleanser is 100% Cradle to Cradle certified, meaning that if you dug a hole, dumped the whole bottle in, and left it, the whole thing would be biodegraded within 28 days (sort of).
100% of the profits will go to Make It Right.
Look for the cleanser in stores this October, but not a Brad Pitt bottle signing – this is serious!