J.Crew Goes Luxe

At first, we thought the ad at left was for Gucci. Awkward pose, check. Sexy hair, check. Nude lips, check. Tan skin, check. Very skinny girl, chec
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At first, we thought the ad at left was for Gucci. Awkward pose, check. Sexy hair, check. Nude lips, check. Tan skin, check. Very skinny girl, chec
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At first, we thought the ad at left was for Gucci. Awkward pose, check. Sexy hair, check. Nude lips, check. Tan skin, check. Very skinny girl, check. But then, when we noticed she's wearing a blue oxford shirt and her bag lacks a certain amount of gold hardware, we read the fine print and realized, whoa, J.Crew. We'll take this as a sign that the retailer's hard at work trying to squeeze into that luxury market they've wanted a part of for so long. This ad's evolved from signature Louis/Gucci/ and maybe even Valentino campaigns. But J.Crew, just because you shoot your girl looking like she's wearing a $900 bag, doesn't mean you can sell your bags for that much.