So you may have noticed by now that there’s a guy (or is it a bunch of different guys?) dressed as Waldo and wandering the Tents.

We didn’t know what that was about, but we were too busy to care. Then, we looked in that notebook that was part of Charlotte Ronson’s gift bag and saw a stamp inside that explained a little more.

Apparently, Waldo (as in, Where’s Waldo), turns 21 on September 21. And since looking to get the word out, they’ve taken the opportunity of Fashion Week to do a bit of a fun publicity stunt.

And now you know.

(Only somewhat related: Wouldn’t it have been funny if they sent him down the runway at Trovata? I mean, stripes!)

—PHOTOGRAPHY BY JEREMY KOST