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Burberry Goes Sky High

burberry sign.jpgWe get the sense that Burberry hasn’t exactly been affected by the credit crunch.

Their profits are up 20% so far this year, they just opened up their new west coast flagship in the company of Kate Hudson, their refusal to use models associated to drugs in any way keeps them in the news and in conversation, and now, they’re taking over a bit of our sky line.

Next March, Burberry’s moving their US headquarters to 444 Madison, a 49-story skyscraper topped off by three illuminated signs from the olden days. Right now, they still say “New York” on them (that’s where New York Magazine operated from until they moved further downtown last year), but as soon as Burberry takes over the space, the signs will glow for the brand - and they’ll even give us the time and temperature, too.

(Burberry’s also throwing around the idea of opening their third New York store location there, but nothing’s set in stone.)

And now if only Topshop could get their own issues in order, we might be able to declare a new British Invasion - can’t wait.

Comments

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posted by guest

Oct 29, 2008 8:37AM

This is quite possibly the biggest piece of shit I've ever read. I can't believe Burberry is taking down the iconic "New York" sign and all you care about is that fact that the brand is going "sky high."

But then again, I wouldn't expect anything less of Fashionista. It's not like you guys read anything outside of fashion publications and fashion-related news articles; hell, none of you can even be considered journalists. I've never seen such a wide collection of poorly-written articles, atrocious grammar mistakes and faulty logic before in my life.

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posted by guest

Oct 29, 2008 8:51AM

you realize that new york sign has only been there for about 10 years, right? you're so cute! actually no.

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posted by guest

Oct 29, 2008 10:44AM

if you find this blog so offensive #1, don't read it. Those of us who do appreciate this blog and it's contributors don't need to be assaulted by your ugly attitude. get over yourself.

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posted by guest

Oct 29, 2008 11:48PM

I think its soo ridiculous the new york sign is being taken down for burberry. this isnt fair! how is burberry not suffering from the economy beging so downtroden too? i am so confused as to how they are still just doing oh so well. this really makes me change my mind about burberry, i will probably be throwing my scarves out the window this season after hearing this! but i guess this is a good buisness decesion for them and that they are just making the decesion so they know what they are doing cause they just want to make more money!

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