We haven’t been inside a J.C. Penney since the last time we lived near a mall, because it was easier to get inside through the cheap chain than to park outside the main entrance. We’re sure a lot of you are the same way, but here’s some news that might make you at least Google the store to see if the one in Jersey City really is that far away (it kind of is):

Charlotte Ronson’s doing a line for them, I [Heart] Ronson, in stores this February.

The price point will be: ‘$15 for tees and tanks, $26 to $44 for blouses, sweaters and jeans, $40 to $65 for dresses and jackets’, which is a decent slide down in price from this $389 jacket from her eponymous line.

Charlotte already has long term plans to eventually bring shoes to the range, so we guess this will be an ongoing thing rather than just a one-off capsule collection.

Which basically makes J.C. Penney the ones with opposable thumbs in this new economic game, especially since we’re sure Charlotte Ronson customers don’t normally enter J.C. Penney, or even go on their site (which will of course carry I [Heart] Ronson, too), and especially since, up until now, Target’s been the big retailer snagging all the good designers.

So maybe we should have called this: Is the New: J.C. Penney and Target?