Economy Shrinks, Designers Expand

Market news these days usually goes like this: Mid-tier company X's same-store sales down 20%. Fast fashion brand Y's sales down 2%. So what are mod
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Market news these days usually goes like this: Mid-tier company X's same-store sales down 20%. Fast fashion brand Y's sales down 2%. So what are mod
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Market news these days usually goes like this: Mid-tier company X's same-store sales down 20%. Fast fashion brand Y's sales down 2%.

So what are moderately (this is very relatively speaking) priced lines to do? Expand, apparently.

Today brings news that Brian Reyes will expand into lingerie for next Fall, and Marc Jacobs will launch his first full line of swimwear for Marc by Marc, under a licensing agreement with Swimwear Anywhere Inc., the same company that designs swimsuits for Carmen Marc Valvo for much cheaper than the designer name suggests.

Some people might wonder why designers would sink money into new ventures in such uncertain shopping times, but we think this is probably a good way for people to drop $150 on a cute purchase and still feel like they're on the gainful side.

Because the Brian Reyes / Marc by Marc girl will probably find a way to shop no matter what's happening in the stock market, so it makes sense to accommodate her new spending allowance, no?