Lanvin Taking it to the Court

Lanvin, in order to tap into a younger market, has recruited Rafael Nadal, the 22 year old Spanish tennis star, for their L'Homme Sport fragrance camp
Avatar:
Author:
Publish date:
Social count:
0
Lanvin, in order to tap into a younger market, has recruited Rafael Nadal, the 22 year old Spanish tennis star, for their L'Homme Sport fragrance camp
Image Title1

Lanvin, in order to tap into a younger market, has recruited Rafael Nadal, the 22 year old Spanish tennis star, for their L'Homme Sport fragrance campaign. Though Nadal's not the first tennis pro to star in a fragrance ad - think Agassi, Williams sisters, Roddick, and Sharapova - he is the first to do one for a French fashion house, which is nice. But our first thought? What will Anna think / do? She's a notorious Federer supporter, even skipping some of Fashion Week to attend the US Open - we hear she even sets up his haircut appointments for him - and we're pretty sure Nadal's existence has been all but ignored by Vogue thus far. Could this mean a new male tennis star favorite for Vogue since the Lanvin fragrance might be impossible to ignore editorially? Or will it just be relegated to Men's Vogue? But more pressing: Should Alber make Nadal wear a big bow tie in the ad? Because that would sell. --ALEXANDRA BEN-GURION