Lanvin, in order to tap into a younger market, has recruited Rafael Nadal, the 22 year old Spanish tennis star, for their L’Homme Sport fragrance campaign.
Though Nadal’s not the first tennis pro to star in a fragrance ad - think Agassi, Williams sisters, Roddick, and Sharapova - he is the first to do one for a French fashion house, which is nice.
But our first thought?
What will Anna think / do? She’s a notorious Federer supporter, even skipping some of Fashion Week to attend the US Open - we hear she even sets up his haircut appointments for him - and we’re pretty sure Nadal’s existence has been all but ignored by Vogue thus far. Could this mean a new male tennis star favorite for Vogue since the Lanvin fragrance might be impossible to ignore editorially? Or will it just be relegated to Men’s Vogue?
But more pressing: Should Alber make Nadal wear a big bow tie in the ad? Because that would sell.
—ALEXANDRA BEN-GURION
posted by guest
Oct 01, 2008 4:01PM
ah this is the best news ever! however, i would have been slightly happier if they had picked novak djokovic!! he's amazing. nadal though is an unbelievable tennis player and is a very interesting pick for Lanvin! I don't think Anna will change her preference of player but I do expect similar news will come up in regards to Federer modeling for some high fashion house...any day now!