Teenage Dreams Come True

Men's Vogue might be dying but baby Vogue's on a roll. The magazine's sponsoring a pop-up store in Short Hills Mall, the high-end shopping destination
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Men's Vogue might be dying but baby Vogue's on a roll. The magazine's sponsoring a pop-up store in Short Hills Mall, the high-end shopping destination
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Men's Vogue might be dying but baby Vogue's on a roll. The magazine's sponsoring a pop-up store in Short Hills Mall, the high-end shopping destination for all Juicy wearers in Northern and Central New Jersey, all to encourage spending and offer a fun place for teenage girls to hang out. It's a branding move - nothing's actually for sale - meant to provide "a place for girls to relax, try on clothes and drink smoothies." There will be snacks, music, make-up, clothes, a faux runway, and even occasional visits from actual Teen Vogue editors dishing life and fashion advice. Basically, the magazine's reigning in their "impressionable and aspirational" audience as tightly as possible before things get any worse. This store, The Haute Spot, will be followed by two prom-centric stores this spring and two back-to-school versions the following August - assuming all goes well the first time around, we're sure. We haven't been to a mall in ages, but if Teen Vogue had a store while we were in high school, we probably would have lived there.