This is borderline creepy and definitely strange, but we have to share.

There’s a website called Beautyholdings.com. It calls itself an “online talent incubator (eCubator)” and allows you to invest in aspiring models. We use the term “model” lightly because these girls look more likely to appear in a Frederick’s of Hollywood catalog than a Fendi ad, but basically, you buy them like you buy stock and profit, hopefully, off of their success.

We’ll ignore for a second the inappropriateness of investing in human body parts and instead focus on how this could be cool if it were applied to real models, say the ones on COACD. You’d invest in the ones with the greatest potential when they’re like twelve or thirteen and by the time they open Calvin Klein or Prada at eighteen you have enough money for a new wardrobe, shoes and maybe even a Vespa - because realistically it’s just not enough time to make enough for a house in the Hamptons or a private jet.

So, if it didn’t involve actual humans, or if it was just a game played with Monopoly money, we might think it was the coolest thing since on-line Scrabble.

But, alas, it’s not.