Magazines

Conde Wants More Video

glamour cover with miss drew barrymore.jpgLooks like the Model.Live series proved very successful for Conde Nast.

They’ve just announced an ongoing partnership with video publishing platform Brightcove, for at least five of their magazine sites (Wired, Portfolio, Self, Parade and Glamour).

Translation? You’re about to see a lot more video content on Conde sites, powered by lots of advertising from companies that are leery of sinking their dollars into print pages, especially since even Conde magazines haven’t been doing very well.

It’s no secret that Conde’s kind of been behind in terms of getting their websites up to 2008 standards (though they’ve recently made strides by hiring a bevy of blogging babes over at Glamour) so this definitely signals a shift in their approach to survival.

So does this move from one of the biggest media companies in the world signal a shift in how the magazine industry itself needs to operate to survive (sans network television)? Guess we’ll see.

Comments

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1

posted by guest

Nov 10, 2008 1:10PM

i love the glamour bloggers and i think investing in online media is a wise decision for publishing.

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2

posted by guest

Nov 10, 2008 1:11PM

i love the glamour bloggers and i think investing in online media is a wise decision for publishing.

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3

posted by guest

Nov 10, 2008 6:32PM

Um, Conde is behind the times?! Hello, industry-standard style.com launched in 2000! That seems ahead of the curve to me. Also, their cooking site (for Bon Apetite and Gourmet) launched in the mid-nineties, way ahead of the game...

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4

posted by guest

Nov 11, 2008 1:40PM

i agree with the last post- and hello the new WWD website just launched in august and its amazing

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