posted by guest

Nov 17, 2008 11:19AM

I don't really think its sexist. If someone wants it they could always ask for it and I'm sure the flight attendant would give them one. I think it's pretty cool.

posted by guest

Nov 17, 2008 11:26AM

its not sexist

its probably just a promotion. the company is targeting certain people. free mascara ---> brand loyalty and hopefully the customer buying their brand later on. They are just giving it to their target audience.

posted by Ashley

Nov 17, 2008 11:28AM

i don't think it's sexist either. if i was a guy, i'd be kind of offended if someone offered me mascara.

posted by guest

Nov 17, 2008 1:00PM

and what about the girl who doesn't get any because they thought she was a boy...? :)

posted by guest

Nov 17, 2008 1:03PM

i flew jetblue last week and they were handing out a whitening toothpaste as the promotion...so maybe they change up the promotion for different flights anyway.

but yeah def would have preferred mascara :)

posted by etoilee8

Nov 17, 2008 1:06PM

I don't think it's sexists. .. but if I were a dude, I'd definitely be wondering where my freebie were. I am however a girl and I would be elated to receive free mascara. Especially Maybelline (it's the best).

posted by etoilee8

Nov 17, 2008 1:07PM

sexist (no s).

posted by guest

Nov 17, 2008 1:14PM

Gender normative, yeah. Sexist, not any more than all advertising is sexist.

What about all the girls whose brothers/buddies/boyfriends/etc were on that plane and are consequently missing out on free mascara? Think of them!

posted by guest

Nov 17, 2008 1:22PM

good point #5, what about the boy they give it to because they thought she was a girl?

i think it's a nice gesture but they need products that won't offend anybody and possibly lead to negative publicity.

posted by bluealvarez

Nov 17, 2008 1:30PM

It's funny, Maybelline and Jet Blue could have avoided the question of sexism and actually scored some major points by just offering the mascara to *everyone* old enough to be flying by themselves.

No assumptions, just give everyone the opportunity to snag the freebie. Free mascara and a hit against gender norms at the same time. Sounds like a win-win.

posted by textstyles

Nov 17, 2008 2:55PM

some big whig probably thought that this was the smartest idea since advertising on television.
news fash: it isn't.

but i do love that mascara, it's like the go-to fall back between all the fads

posted by bananahana

Nov 17, 2008 3:06PM

maybe they were handing out the mascara to their 'target audience'?

i'm going to assume though cross-dressers sure do love their Great Lash mascara, they're probably a minority?

posted by driveafastercar

Nov 17, 2008 3:38PM

Funny! I was at the airport in Las Vegas waiting to fly home and having a drink in the bar. The guy who sat next to me gave me the mascara and said he got it from JetBlue and I thought he might be trying to poison me or something. Hahaha. Glad to know I can finally open it up ;)

posted by guest

Nov 17, 2008 4:46PM

i'm sure if the freebie was cream for jock itch it wouldn't be considered sexist if the ladies were left out...

posted by guest

Nov 19, 2008 2:23PM

haha i got that too