Fashion Is Fun

Is the New: Stylecaster & Facebook

jessica joffe stylecaster video.jpgStylecaster, a new website slated to launch this January, has gone live with four videos and a soft-launch blog to introduce readers to their concept.

The site bills itself as an Influence Network site, like social networking but instead of getting friends you get inspiration. They’re using something called Sociocast which monitors individual users’ taste and preferences to give each reader a totally unique experience.

We’re guessing this means the site will remember which editor’s style you like, who your favorite designer is, where you like to shop, etc. and from there the “experts” behind the site will shower you with specifically tailored style advice.

It sounds like it will take over most-distracting-procrastinator title from Net-a-Porter.

For now, we’re just kind of obsessed with the Jessica Joffe video. She has multiple cute outfits layered over each other and strips down on her way to Café Gitane.

We might have to try that tomorrow.

Comments

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1

posted by AmandaMichele

Nov 18, 2008 1:04PM

How is this different from Chictopia?

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posted by guest

Nov 18, 2008 1:06PM

Amaaaazing! I don't know what it is exactly yet, but I have heard about this in other corners and am super curious. It sounds fantastic. About time something better than net-a-porter came along....

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posted by guest

Nov 18, 2008 3:28PM

Doesn't that video remind anyone of the Row video???

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4

posted by guest

Nov 18, 2008 5:50PM

YES, IT'S THE ROW'S VIDEO ALMOST TO A T!

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posted by guest

Nov 18, 2008 11:33PM

i went on a tour of their offices and we got to preview the website. it is very cool and futuristic. its a whole different take on ur average fashion site/blog

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6

posted by guest

Nov 20, 2008 12:56PM

It is supposed to be really cool. I have read a few things about it. My new obsession is closetcouture, I did my whole closet last night!

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posted by guest

Nov 24, 2008 6:47PM

snooze what a bore

nice videoze though

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