If you’ve been in a Ralph Lauren store recently, you might have noticed something strange:

Did everything feel… cheaper?

According to the boys over at Choosy Beggar, every single Ralph Lauren store in the city is marking all its Fall clothes down by 40%, but not telling anyone because, well, then everyone would know that the state of the economy has gotten to Ralph, too.

This news comes on the heels of everyone in our office constantly saying, “Can you believe how many sales there are these days?” Guess everybody’s realizing how obnoxious the mark-ups on their clothes really are, especially right now.

So we guess we have one piece of advice here: Go buy something from Ralph Lauren. You’ll be helping to support the economy, and it’ll be on sale.