Giorgio Armani, he who promised to better “edit” the selection of items bearing his name, is partnering with the Molteni Group to produce and distribute kitchens under the name Armani/Dada.
The brand is defined by the words “design, comfort, elegance and functionality” though all we can think about is what would happen if Marcel Duchamp got his hands on an Armani gown.
As for the kitchens themselves, a version of The Bridge model already exists in the Armani/Casa Residents in Dubai. Giorgio himself is “delighted” that “prestigious homes” the world over will finally have the chic Italian counters they deserve.
Wonder which lucky girl gets to lean against the stove for Armani’s SS09 ads?