Ines de la Fressange carries this lettered black Roger Vivier bag everywhere.
We thought it was custom made, after all she’s Bruno Frisoni’s muse and Vivier’s brand ambassador. And technically it is custom made. The catch is, you have to design it yourself because according to de la Fressange, “Real luxury is a unique item that is yours and yours only.”
So you pick your colors and your letters and your font and then they’ll put it all together for you and you get your very own Cut Up Bag for the small price of $1,875 even though the plain black version of the bag costs around $1100 without all of your extra work.
It’s kind of like when Fendi made the white canvas baguette and handed you a box of markers for $5,500 and said, “But you get to be the artist!” even though a Fendi designed baguette would probably set you back more like $2000 or $3000.
Which means the more work you’re expected to do, the more your fancy bag will cost.
But what we want to know is, if you’re going to splurge on an insanely expensive DIY it bag, would you rather the designer put together your creative vision (which kind of defeats the purpose) or would you prefer going to town on your own, a la Fendi?