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Rapper Hearts Computers, Fashion

common rapper.jpgSo here’s a fashion collab we never saw coming: Rapper Common has partnered with Microsoft to create a clothing line called Softwear.

The line debuts in late December in specialty stores nationwide and t-shirts are expected to retail for around $32 a pop.

It’s pretty much what you would expect from the marriage of a rapper and a computer company - ’80s-inspired graphic tees with a tech twist, so picture green Doogie Howser-ish typeface artfully arranged to create various images. Or, in the words of Common, shirts that make you go, “Man, this is incredible artwork and I want to wear this and I want it to reflect beauty, creativity and humanity…look fly but say something, too. So some of the shirts got messages, some of it bring…all of it got a purpose.”

Well, at least the name is clever.

—HAYLEY PHELAN

Comments

1

posted by rf

Dec 10, 2008 10:34AM

i love common. i would buy anything this man is sellin.

avatar
2

posted by guest

Dec 10, 2008 2:11PM

universal mind control by common would make great runway music!

3

posted by guccigirl77

Jan 04, 2009 8:36PM

nice i love common 2

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