There’s been a lot of “What’s going on?” with Heatherette this year, but we procured the full story from Richie Rich himself at the Screaming Mimi’s dinner last night in Chinatown. Here’s the deal:
The Weisfeld Group, which bought Heatherette for $6 million in 2005, declined to renew Richie and Traver’s contract at the end of their three year tenure. The company - which also owns Fubu - then claimed ownership of Richie and Traver’s names, leading to a state Supreme Court hearing earlier this Fall.
“That’s the real reason we couldn’t launch Celebutante,” says Richie, “Because it was Celebutante by Richie Rich, and the Weisfeld Group wanted to block that.”
Thankfully, Richie won the hearing, and his name will go on a new line of dresses - just called “Richie Rich” - sometime in 2009.
Stay tuned, little glitter junkies…
posted by formerlyknownasguest
Dec 10, 2008 3:02PM
"There’s been a lot of 'What’s going on?' with Heatherette this year,"
Really???? (hee hee just wanted to be bitchy)
That's so intense to be unable to use your own namesake for your brand - I guess one must be extra cautious before selling their soul to the devil