Temperley Ditches the Runway

Alice Temperley's the latest designer to cancel her Fall 09 runway show and the first outside of New York. The British designer, who just returned to
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Alice Temperley's the latest designer to cancel her Fall 09 runway show and the first outside of New York. The British designer, who just returned to
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Alice Temperley's the latest designer to cancel her Fall 09 runway show and the first outside of New York. The British designer, who just returned to London Fashion Week after years in New York, has been planning this for over a year. She, along with various directors, artists and photographers, will stage a series of installations in New York, London and Paris in collaboration with MILK Studios and Starworks. They'll be half digital, half live and distributed to the media and customers just as soon as editors and buyers get a peek. The concept debuts February 18th during New York Fashion Week. "The four seasonal installations will allow us to communicate our brand message and aesthetic to a larger international audience while supporting both economic and environmental challenges," says Lars, Alice's husband and the company's CEO. He's right - each season the idea of sending ten editors and five buyers from the same magazine or store all over the world for a month sounds more and more antiquated and becomes less and less necessary. With our love divided equally between the internet and trips to Paris, it's hard to say just which side we're on.