The British Fashion Council just announced this season's recipients of their New Gen award. Topshop, the sponsor behind the award, will back twenty-four up and coming designers with space in the London Fashion Week tents throughout the week. The tents stand on the grounds of the Natural History Museum next to the main runway venue and get serious foot traffic from editors and buyers killing time in between shows. Eight of the winning designers, including Henry Holland, Danielle Scutt, Louise Goldin, Meadham Kirchhoff and Peter Pilotto, will also get sponsorship for their runway shows. Which means, most importantly, a free venue. Last season's Topshop space (an underground garage), was home to Christopher Kane, Marios Schwab, delicious food and an atmosphere more suited to partying than working. Which we're sure that bunch'll be fine with.
The British Fashion Council just announced this season's recipients of their New Gen award. Topshop, the sponsor behind the award, will back twenty-fo