posted by guest

Jan 27, 2009 4:35PM

she looks terrible. that is a bad color on her, and she looks too thin in that baggy top.

posted by guest

Jan 27, 2009 4:40PM

why does j. stam's hair always look like she just put it down after having it in a ponytail all day?
bad bad bad

posted by LauraMilli

Jan 27, 2009 4:44PM

Wow, this is too J.Crew/Gap it makes my head spin.

posted by guest

Jan 27, 2009 4:44PM

i don't like it. its boring. whats up with the layout for the comment section? what is this sphere thing and related stories link? i dont like it. it looks cluttered.

posted by guest

Jan 27, 2009 4:44PM

Was the inspiration Gap ads circa 2001? I want to start singing "I'm just mad about Saffron.." or one of those other Gap-esc jingles... It'd even pass for Old Navy... just bad.

posted by guest

Jan 27, 2009 4:45PM

Was the inspiration Gap ads circa 2001? I want to start singing "I'm just mad about Saffron.." or one of those other Gap-esc jingles... It'd even pass for Old Navy... just bad.

posted by AmandaMichele

Jan 27, 2009 4:48PM

Uh oh the comments are all cut off - is it my comp or has sphere eaten the middle of the screen? These ads are just blah. If Stam and Wasson can't make something look good, what chance do the rest of us have?

posted by guest

Jan 27, 2009 4:52PM

I can look at Jessica Stam all day. :)

But no, it doesn't make me wanna run out and buy a polo.

posted by guest

Jan 27, 2009 5:02PM

Nylon and Wasson just lost ten points

posted by guest

Jan 27, 2009 5:29PM

I was coming back from Nyack this wknd, and going down the west side highway there was a huge billboard of this...even my bf said that can't be right?!

posted by guest

Jan 27, 2009 5:30PM

who does'nt want to look like this! im running to jcrew now!

posted by maddiefashion

Jan 27, 2009 5:32PM

that is the stupedist outfits ever!!!!!!!!! ive seen better outfits at target!!!

posted by guest

Jan 27, 2009 5:38PM

So wrong, its
right maybe, hmmm?

posted by Ziphode

Jan 27, 2009 5:42PM

Depends what you're doing. I think this look says 'hi, I'm here to fix your leaky faucet?' Just a little bit Kmart.

posted by guest

Jan 27, 2009 5:42PM

Can someone explain it
to me im confused?

posted by guest

Jan 27, 2009 5:59PM

err what the...
i like the guy in the front with the rolled up pants. everything else looks straight out of the late 90s and the posing is, like someone else pointed out, kmart-like.

posted by guest

Jan 27, 2009 5:59PM

how original...and exactly who are they targeting with this? snooze.

posted by guest

Jan 27, 2009 6:05PM

This is disgusting.

posted by guest

Jan 27, 2009 7:21PM

cant read anything!
hate that theres ads there now.

posted by guest

Jan 27, 2009 7:35PM

One guy has two polos with the collar slightly popped!! That reeks Abercrombie but even Abercrombie is more polished than this with more interesting ads. That was hard for me to say.

posted by guest

Jan 27, 2009 8:05PM

Dear Everyone,
This looks like a Gap ad because it IS a Gap ad.

posted by guest

Jan 27, 2009 8:30PM

fuck that.
nylon can suck my ass and so can the gap,
this ad could be from 10 years ago, which would have been lame at the time too.

posted by guest

Jan 27, 2009 8:39PM

hah,
i love guest comment at 8:05.
good call. so observant.

posted by austinsamuel

Jan 27, 2009 8:42PM

The thing that disturbs me most is Stam's pants, and how they're sitting over her platforms. I could have lost ALL my money in the financial crisis and still not dress like that!

posted by austinsamuel

Jan 27, 2009 8:44PM

Haha and also, I love how they obviously had an afterthought "Shit we need some black/asian models" and just squeezed them in the back as awkwardly as possible

posted by guest

Jan 27, 2009 8:53PM

the outfits are pretty bad. but i do love baggy polos no matter what.

posted by Peter

Jan 27, 2009 9:57PM

I think it looks like those cheesy, brightly colored Izod ads, minus the sailboats.

posted by guest

Jan 27, 2009 9:59PM

It's fashion as escapism. Gap is trying to recall its halcyon days before the tech bubble burst.

posted by guest

Jan 27, 2009 10:02PM

These clothes are so unflattering on these gorgeous models. It made me shudder to think how aweful they will be on real people.

posted by guest

Jan 27, 2009 10:12PM

Looks like the first ever/ pilot GAP campaign - gone wrong! But, if it really was, there would be no GAP (or they would have fired all their design and marketing teams)

posted by guest

Jan 27, 2009 10:40PM

What the hell? I don't think it's bad AT ALL!
Isn't slouchy boyfriend styles a big trend now anyways?

posted by guest

Jan 27, 2009 11:08PM

the ones of the guys aren't terrible because no one really cares about them. however, you just destroyed stam and erin wasson. they are way too pretty to be wearing khaki pants. ew. get it together

posted by guest

Jan 27, 2009 11:31PM

Wow, everyone. Settle down. This achieves exactly what it's supposed to. Gap is getting back to the basics and is not supposed to be super high fashion. These models look fine. Sure, they don't look runway-ready, but that's not why I shop at Gap. I go there for khakis and polos for the weekends. For that, it works. Stop being fashion victims, for God's sake.

posted by rockferry

Jan 28, 2009 12:06AM

I can't stand khaki. Ever since I worked in a chain restaurant and had to wear shapeless khaki pants and a men's size large shirt, it's been associated with bad, bad fashion memories.

I also don't really dig polos. And I have to say that Erin Wasson, while pretty, irks me. For all kinds of things pointed out here on Fashionista, like her ignorant comments about homeless people and her ripping off Bliss Lau. So, no thanks, I'm not buying whatever it is she's selling.

posted by guest

Jan 28, 2009 8:17AM

Why why WHY would they use Ein for this? She's got too much of a hard edge. She just doesn't do preppy well! Stam on the other hand can do anything. Stam=goddess!

posted by guest

Jan 28, 2009 10:14AM

"Wow, everyone. Settle down."

^^co-sign.

posted by guest

Jan 28, 2009 10:30AM

i'm trying to figure out what is exactly so "new" about these polo's. how new can they really get anyways? and im pretty sure that 95% of the time khaki anything is not acceptable...especially with "new" polo's

posted by guest

Jan 28, 2009 10:37AM

They're "new" because they come in a variety of colors and stripes now and they've "beat their own record at softness."

posted by guest

Jan 28, 2009 11:04AM

hmm...baggy top mixed with rolled up shorts.
well, that's a new one for wasson.

posted by guest

Jan 28, 2009 11:59AM

this is nothing new... just plain old prep school style.

and yes, of course THEY (erin,etc.) still make it look good...but for everyday girls...not going to work.

posted by guest

Jan 28, 2009 12:27PM

lacoste are the only polo I think.last you your whole life- especially if you only wear it while playing polo.never mind the gap.

posted by guest

Jan 29, 2009 12:16PM

Ill fitted clothes that are ugly even on the most gorgeous of models are the EXACT reason gap is failing as a company.

When will they realize this?!

posted by guest

Jan 29, 2009 9:10PM

I guess if they WERE school uniforms (in response to comment #1), they would be all right, but for any other purpose, not really.

posted by guest

Jan 31, 2009 10:01PM

Yeah, the placement of the models is all awkward.
esp. that guy in the middle with the dark hair, his expression is crazy uncomfortable.

posted by guest

Feb 03, 2009 10:23PM

This ad is just boring.
boring.
boring.
boring.

Reminds me of everyone I avoided in high school.