Terrence Koh is the new face of United Bamboo.

He’ll star in this string of ads, debuting in the Spring/Summer issue of Fantastic Man.

In fashion terms, you probably know the artist best from his love affair with this Fendi fur - a little over a year ago, he was so obsessed with the almost $200,000 coat he wore on loan that he found a patron to buy it for him - and his constant party presence.

So maybe a campaign was the next logical step? Regardless, the images look more like a lonely tinsel-filled party than a you-really-need-this-outfit appeal.

Koh looks cute, if a bit clueless, and the ads themselves? Juergen Teller for Marc Jacobs, anyone?