The Commodification of Fashion Week?

Just because women have stopped buying shoes doesn't mean they're unwilling to drop a couple hundred bucks for tickets to a runway show. American Expr
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Just because women have stopped buying shoes doesn't mean they're unwilling to drop a couple hundred bucks for tickets to a runway show. American Expr
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Just because women have stopped buying shoes doesn't mean they're unwilling to drop a couple hundred bucks for tickets to a runway show. American Express told the Wall Street Journal yesterday that they sold 97% of their $150 - $250 Fashion Week packages within five days. Most of those tickets are to Diane von Furstenburg's show - not the Fall 09 show editors and buyers are attending but a totally separate event with a runway full of Spring 09 looks. As in, the looks you can already pre-order on DVF's website. Which means the highlight of the show isn't the collection itself but rather the life discussion Diane's going to have with Andre Leon Talley prior to the show during which we really hope she addresses exactly which life lessons she's gained from being on The City. Anyway, we digress. In other American Express loves Fashion Week news, they've recruited polar opposites Tory Burch and Philip Crangi to hold trunk shows in their VIP tent at Bryant Park. Between Diane's walking catalog and Tory selling flats on location, AmEx is working their hardest to turn what is essentially a fancy industry trade show into a store. And so far, it's working.