We reported a few days ago of the magic that is the Luella Magazine. America is going wild about it, London is insane and Vogue is constantly trying to find out the latest.

I can exclusively reveal that not only is the magazine definitely happening, but also that Jourdan Dunn really is the cover girl! And just for an extra Friday treat I think we should take a look, don’t you?

The first issue should be out this Spring and will probably follow with an Autumn/Winter, making the Luella mag a bi-annual.

More details to follow, very soon…

ps Keep your ears open because these “bright young things” are everywhere. New York, Paris, London - it could be your best friend, your work mates or even your mum!

—BR(IT) BOY