“You know what it is? It’s the psychology of the line. If you have to wait on a ridiculous line because the elevator to get to the space is so small, then wait on another line to actually get on the elevator, then wait again to actually get inside the show, you’re pissed, you’re in a bad mood, and you won’t like anything you look at. So really, every show should be on the ground floor.” – Imran Amed, from The Business of Fashion, while killing time on the line to get on the line to get on the line at Betsey Johnson.