We knew Natalia Vodianova was the face of French lingerie brand Etam this season, and the partnership was obviously pretty serious since they launched a website dedicated to the Supernova smirking in her panties.
But apparently, the Russian doll’s been moonlighting as a designer for the brand, too, having hosted her own runway show for her lingerie designs, Natalia pour Etam, yesterday at the Ritz in Paris.
Natalia is set to design a new range every season for the next three years, while she serves as brand ambassador. There hasn’t been another major model turned designer other than Kate and Elle MacPherson – who also designs lingerie, though under her own company – in a while (other than the odd guest bag or Christy’s yoga line), but we wonder if Natalia has enough influence to start a whole new type of designer crazy – Model designers to take over celebrities?