Obviously, you’re all well aware that Conde Nast UK allowed Katie Grand to create an entirely new and (probably) super expensive magazine for the British arm of Si Newhouse‘s publishing empire earlier this year.
It was so unbelievable at first, most people didn’t believe the magazine existed.
And now, WWD‘s reporting that Conde Nast UK is issuing their own version of Wired, a magazine we have literally never seen outside of a newsstand or office.
So what gives? If we’re understanding CNBC correctly, the UK isn’t in any better of a situation than the US. So why is it smart to open magazines in the UK but not anywhere else? And does this mean we can expect more fashion glossies out of London?
Stay tuned.
Tags: Conde Nast UK, LOVE, Magazine, Wired, WWD
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The Guardian reported on this nearly a year ago…
http://www.guardian.co.uk/media/2008/jun/30/condenast.pressandpublishing
It’s because the cn magazines here are WAY WAY WAY better than in the US. No jumping on bland backgorunds, you see.
Not to nitpick, but just because no one in fashion reads Wired doesn’t mean no one reads it. It’s a great magazine, and numerically speaking has more readers than W, Details, and at least a few other Conde pubs, according to the US Conde Nast stats.
Since most of the fashion pubs already have international editions and most of the other lifestyle books have local equivalents, if Conde wants to expand in an (as you pointed out) already faltering economy, it makes perfect sense to do it with a successful book that caters to a less saturated market.
maybe “UK isn‚Äôt in any better of a situation than the US”, but maybe it also shows that UK is trying harder than the US