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Quote of the Day Mar 9, 2009 @ 1:09pm

“I have a problem to do a collection that is a secondary line. I mean, you don’t want to be the stepsister. You want to be Cinderella. Show me one girl who wants to be the stepsister.” - Alber Elbaz, on why he doesn’t have a secondary line to Lanvin.
“I took all the bones out, and I stitch, and to get there, you know, it took me forever. It took me six or seven dresses to make one. And it’s time and it’s money and we are not doing it in offshore countries - we pay sixty-five percent taxes in France! It is so much work. Doing a collection for me is almost like creating a vaccine. Once you create the one vaccine, then you can duplicate for nine dollars and ninety-nine cents. But see if you can create it for nine dollars and ninety-nine cents, and the answer is no. In that sense, I have absolutely no problem with the prices. I don’t think we do it just to do it.” - Alber, on designer prices.
—Both from the New Yorker’s Style Issue.
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Posted in Quote of the Day and Alber Elbaz, Lanvin, New Yorker

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Comments

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1

posted by guest

Mar 09, 2009 2:49PM

dear fashionistas,
would you be so great that you post the entire story here?

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2

posted by guest

Mar 09, 2009 9:31PM

You can just click the link that they posted... it's not much of a quote if they quote the entire article

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3

posted by guest

Mar 10, 2009 4:44AM

the problem is not why Lanvin hasn't had a 2nd line; the problem is where the funding money comes from? the Lanvin boss Miss Wang wanted to sell its brand but it seems no one wants to buy it. if Alber is so ashamed of doing a 2nd line becoz it cheapens its (lanvin) image then why did he collaborate with ACNE? it doesn't make sense to me AT ALL!

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4

posted by guest

Mar 10, 2009 10:47AM

#3 it makes LOTS of sense that Alber doesn't want a second line but agreed to collaborate with Acne. Just think about it: a second line is permanent, the Acne collab is for one season only; Acne is a cool brand that fashion types approve of; there is design integrity to the collab, unlike many second lines which are badly designed and merely trading off the main brand's name; it is only sold in Acne stores and exclusive places like Colette and Brown's.

Quite a difference to launching a permanent secondary line that offers the brand name on the cheap, and lingers in depressing mid-range department stores season after season.

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