A while back, we noticed that Lauren Conrad’s Collection was curiously tucked into the DVF section of Bloomingdale’s in Soho. We’ve also recently noticed that everyone’s so taken with scenes involving Olivia Palermo on The City, that the name “Spencer” has ceased to draw the same level of ire as in summers past.

So it looks like the DVF empire has squashed LC’s before it ever really got off the ground. Not only is her show finally ending while The City becomes socially acceptable for conversation (ok, with some people), but it looks like her line has gone kaput, too.

The New York Post says it’s because of “the economic climate” but we think this is just what happens when little fish jump into the Pacific Ocean, camera crew or not.