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Rock & Republic's New Wrap

rock & republic wrap1.jpgWe hung out with Rock & Republic this morning.

Once we made it past the legging jeans (more on those later), we kind of fell in love with their new Plain Wrap line. It stems from their recession collection - the lower priced jeans and tees that are on store floors right now - Rock & Republic’s answer to collaboration lines like H&M and Target. The Plain Wrap products won’t hit floors until August but like Rock’s president said, “It’s perfectly kitsch.”

The idea came from “that 80’s trend where beer just had a label that said ‘BEER’” so tees scream, “T-SHIRT,” jeans have a tiny “DENIM” butt patch, swishy jackets declare “WINDBREAKER” and so on - and everything’s under $100 (except for jeans which start at $130).

Also, their Fall 09 shoes offer serious platforms for the vertically challenged. Strappy suede pumps and patent booties are almost a requirement for the brand’s extra long jeans.


Comments

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1

posted by guest

Mar 25, 2009 4:20PM

The short dress looked cute in the thumbnail, but when I clicked for the larger image, I recoiled in horror. Who in their right mind would design a garment that, when sitting while wearing it, has a 95% chance of sending you to the emergency room? Idiots.
-gigi

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2

posted by guest

Mar 25, 2009 5:33PM

answer to #1:

me because that dress is hot

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3

posted by guest

Mar 25, 2009 11:33PM

are you really covering Rock & Republic? seriously?!? It's not April 1st so I'm assuming this is not a joke. This had to be a favor to their publicist. To say that they can produce a collection is to say that Ed Hardy isn't guilty of destroying cotton...slutty maxi dresses and plastic stripper shoes is better executed by the ladies at Flashdancers in Times Square...production is probably better

4

posted by my fall collection

Mar 25, 2009 11:44PM

Whoa, they better get some big name LA-based actors to wear and be seen in those. Tired ideas like tongue-in-cheek t-shirts don't sell themselves.

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5

posted by guest

Mar 26, 2009 12:26AM

hot is one thing. zero wearability factor is another.
keep in mind this isn't some high fashion couture vs rtw discussion. this is rock & republic, so all they're stuff better be wearable, otherwise what else to they have to go on?

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6

posted by guest

Mar 27, 2009 6:50PM

yuuuuuuuuucky!!

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