News

St. John Wishes and Caviar Dreams

st john caviar look.jpgSt. John has cooked up a treat for Park Avenue ladies everywhere. The company’s launched an online-only trunk show for a new, smaller collection that starts today, lasting until March 18, with in-store sales set for the upcoming months.

The all-black capsule line consists of the same silhouettes St. John is famous for, and is available alongside their normal offerings on SJK.com.

We can’t get into the fact that it’s all the same price point as their normal line, which would be like Prada reissuing a dress, but in black, and for about a dollar less under another name. Instead, we’ll focus on the fact that this new line is called Caviar.

We think Juicy’s people should contact St. John immediately and demand the name for themselves - because you know it would be perfect for their inevitable, grown-up line.

—CARSON GRIFFITH

Comments

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1

posted by lapetitebrigitte

Mar 04, 2009 3:50PM

I only wear Caviar in the morning.

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posted by copilotcrash

Mar 04, 2009 11:33PM

I can't decide if "Caviar" or "Couture Couture" is worse...

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posted by iedwards

Mar 05, 2009 1:17PM

It's not actually a capsule collection, however this may be how they're marketing it's launch. The Caviar is just replacing their previous black knits in color. They're phasing out their old "black" color and replacing it with this new richer black. It's labeled Caviar in the suits because it is easier for the St. John customer to differentiate between the new black and the old black.

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posted by guest

Mar 14, 2009 10:15PM

the people at St.John are going on and on about their "Caviar" special collection. SO STUPID.

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