“So to stir up crowds for the opening, Mr. Green dispatched promoters around the city, offering Topshop totes and gift cards redeemable for up to $500 to anyone who looked vaguely cool.

Thus the crowd at the store smacked of hipster central casting: men wearing skinny jeans and asymmetric haircuts, and wayward Gossip Girl types whose studied dishevelment suggested they were on the walk of shame.” – Guy Trebay, in the Times.