Reader Aaron sent us this documentary on the life of BCBG pre-Fashion Week.
The rough cut documentary gets up-close and personal with Lubov Azria, Max’s wife, as she heads to New York to prepare for three major fashion shows: BCBG, Max Azria and Herve Leger.
She discusses the importance of celebrities wearing their clothes and delves into the major differences between the three brands. It’s interesting to see, as an outsider, how six months of work culminates in ten minutes on a runway.
As for Max? His main point of discussion is his wife’s perfectionism. Between the two of them, it’s no wonder Herve’s revival’s been so wildly successful.
Parts II & III after the jump.