This morning, among emails from people we actually know, our inbox was filled with notes from Abercrombie & Fitch, Barneys, Bergdorf, Michael Kors, Neiman Marcus, Tiffany & Co., and Pottery Barn - and it’s only 9:00.
Is it just us, or do you delete these immediately and move on? We could just click ‘unsubscribe’ at the bottom of each one, but we let them keep coming with the hope of learning something earth-shattering.
We do occasionally find a golden nugget of goodness in the subject line - free shipping on whatever or amazing new shoes with our name on them. But usually it’s things that we couldn’t care less about like post-collegiate Abercrombie sweatshirts or floral frilly bikinis from Urban Outfitters - all because we bought a t-shirt from them five years ago.
So to those responsible for mass emailing, may we suggest asking our product preferences? Something as simple as are you a boy or a girl? And perhaps a comments section in which we can give a thumbs up or down?
We understand the rationale behind bombarding us with information to see what sticks, but it’s getting ridiculous. We read Net-a-Porter’s Wednesday emails religiously, and look forward to Colette’s monthly newsletters because their content’s worth reading.
If you really need to reach us everyday, why don’t you start a blog?
—BRETT KANE
posted by andreakcastillo
Apr 13, 2009 2:30PM
very good insight, i agree completely