News

LC For Kohl’s

lauren conrad for kohls.jpgLauren Conrad’s designing for Kohl’s.

The no-longer-star of The Hills has been working with the department store for almost a year to produce an exclusive line, LC Lauren Conrad.

The announcement comes less than two months after reports that she’d be closing her own line, though The New York Times says she’s just taking a break before re-launching her eponymous collection overseas in 2010. Apparently, she wants, “to give it a whole new feel.”

LC’s been hard at work designing “California inspired” t-shirts, dresses and jeans for Kohl’s, all of which will fall between $20 and $60. Come October, three hundred stores will carry the collection and pending its inevitable success the other seven hundred Kohl’s locations across the country may pick it up.

We’re betting the clothes are similar to her original collection of slouchy t-shirts and jersey dresses but at a much more reasonable price point. Maybe we can play this, “Spot the Difference” game between her $150 basics of yesteryear and her favorite Kohl’s tee?

Comments

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1

posted by guest

Apr 22, 2009 9:10AM

Poor LC! I hope she get's it together!!

Kisses from Paris!

xoxo

www.chicsetera.com

2

posted by miannscanlan

Apr 22, 2009 9:39AM

Wow, finally something I know about before Fashionista. I wonder why she looks so pissed off in that photo...

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3

posted by guest

Apr 22, 2009 10:17AM

this was a smart move- she's better suited to this kind of "design" anyway, if any kind of design at all.

http://www.examiner.com/examiner/x-1780-NY-Celebrity-Sightings-Examiner~y2009m4d21-Amy-Winehouse-is-the-next-Angelina-wants-to-adopt

4

posted by bastylefilegirl

Apr 22, 2009 10:37AM

This is where her line should have been the entire time, the designs were never worthy of the price tag!

5

posted by karmacamilleon

Apr 22, 2009 1:45PM

that picture is awesome.

6

posted by FashionIntelligentsia

Apr 22, 2009 3:01PM

Can't she retire already? Sheesh.

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7

posted by guest

Apr 22, 2009 3:29PM

I completely agree with comments 3 and 4. Lauren's old designs were fairly generic and by no means ground-breaking, and I think it's pretty well agreed upon that the price points were completely over-reaching.
This pairing makes a lot more sense.

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8

posted by guest

Apr 22, 2009 8:59PM

i hate kohls.

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9

posted by guest

Jun 19, 2009 8:09AM

we'll see how it turns out.

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